Client:
no&more
Project:
no&more are an organic drink brand who wanted a new sub brand design for a range of drinks they created specifically for children. The sub brand needed to relate to the main brand, be eye catching and demonstrate that the drinks are organic, tasty and most importantly healthy.
In response to this brief I created the following initial brand design, illustration design and packaging design to help bring no&more kids to life.
To ensure that the new children’s range felt cohesive with the existing no&more products, I drew inspiration from graphic design elements used in their existing packaging (such as the light blue logo circle, typography and horizontal block line). I then coupled these elements with a new suite of animal illustrations which were created to depict the flavour of the drink but also to capture popular yoga poses for children.
Please note: this artwork was a draft proposal that I created whilst I was in post at CellarDoor Studio
Tasks:
– Brand design
– Illustration
– Packaging design
– Character design
– Infographic design
Ottilie Designs 